Sony Believes Move Will Be A System-Seller

In their continuing efforts to feed the hype train Sony is continuing to to tout the merits of the PlayStation Movie, with Sony Europe boss Michael Denny claiming that it will breathe new life into the PS3 fanbase.

"If you look at where we are with PlayStation 3, and where we can get to, this new system that has genuine new appeal in both vision technology and motion technology - and the experiences it can bring - I think it really will not just attract new audiences to PlayStation, but re-excite some of the existing PlayStation fans in the experiences we can give them," said Denny.

When asked whether the Move would have a bigger influence on hardware or software sales Denny refused to choose, instead wanting to have his cake and eat it too.

"It's going to do absolutely both of those things," he said. "If you've already got a PlayStation then it's a great additive experience. It can add to existing games, or existing franchises that people already know. We'll bring new IPs, new experiences for it - but as I said before, the stage we're at in the life cycle with PS3, it can help us broaden the audience now, as we'd expect to do at this time anyway."

It will be interesting to see if the Move spurs PS3 sales in the same way the price cut did last summer. If so, they Sony will be in a strong position facing down the Xbox 360 (with Natal) and the now suddenly vulnerable Wii. If the gamble doesn't pay off though then the PS3 will likely end up mired in last place in this generation's console war.

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